Creation and production of two online commercials
BRIEF: Create a campaign for the market entry of Compera, a platform for price comparison in the fields of electricity and gas.
CONCEPT AND EXECUTION: Price comparison is not an emotional topic. So we saw it as our job, to make it one. »Wollen wir nicht einfach wechseln« which translates to »Don't we just wanna change« became the claim for the whole rollout campaign, as well as for the two corresponding commercials. It describes the endless suffering of a woman, who's mid-aged man rather lives without electricity than to change the contract. But now it's enough for her, she heard of this brand new price comparison platform and about how easy it is to get a new, cheaper contract.
Director/DoP: Michael Rottmann
Production: Manuel Gruber