woom Giro del Gelato

"Giro del Gelato"

Online Campaign 2020

BRIEF: Production of woom's summer campaign for 2020.

CONCEPT AND EXECUTION: Based on the success of a tryout action called "Giro del Gelato", woom decided to launch a whole campaign around the topic of family bike trips. In this three piece series, we tell the stories of three different kind of parents - all influencers in their respective scene - and their favourite bike trips with their kids. The campaign is launched with a corresponding lottery with several woom bikes as prizes. What is your favourite Giro del Gelato?

Concept: Studio Sandra Reichl, woom
Director: Manuel Gruber, Michael Rottmann (AT), Hans Friedrich (DE)
Michael Rottmann
Art Direction: Sandra Reichl, woom

Agency: Studio Sandra Reichl
Producer: Manuel Gruber
1st AC: Julian Mähr
Sound: Martin Kadlez
Editor: Michael Rottmann
Color Grading: David Hughes
Sounddesign: Matthias Hacksteiner

Daniela Gaigg, Rob J. Heran, Saskia B.

Client: woombikes.com