TASK: How can we design a TV commercial that defines a new model of selling wine online to a mainstream audience and leads to sales as a result?
CONCEPT AND EXECUTION: Buying wine is mess. There's hundreds of options and without a good guide, you get nowhere. That's where we start with our concept. We create chaos on an audio-visual level that clears itself and results in the significant 9Weine box.
Concept: Stereochrome, Sandra Reichl
Execution: Sandra Reichl