Design and production of a TV commercial.
TASK: How do we create a TV commercial for a unique product (mySugr's diabetes diary app) that promotes the integration of mySugr's app and Roche's newly developed bluetooth glucose meter?
CONCEPT AND EXECUTION: Being a Type-1 diabetic is tough. You need to measure your blood glucose several times a day, have a clear plan of your nutrition and make sure to get enough exercise. An almost fully automated diabetes diary app plus a bluetooth glucose meter that communicates directly to the app are about as convenient as diabetes therapy gets. Paul, our character, enjoys his life to the fullest as he now has a companion at his side.
Director: Michael Rottmann
DoP: Alexander Püringer
Producer: Manuel Gruber