MYSUGR

Design and production of a TV commercial.

TASK: How do we create a TV commercial for a unique product (mySugr's diabetes diary app) that promotes the integration of mySugr's app and Roche's newly developed bluetooth glucose meter? 

CONCEPT AND EXECUTION: Being a Type-1 diabetic is tough. You need to measure your blood glucose several times a day, have a clear plan of your nutrition and make sure to get enough exercise. An almost fully automated diabetes diary app plus a bluetooth glucose meter that communicates directly to the app are about as convenient as diabetes therapy gets. Paul, our character, enjoys his life to the fullest as he now has a companion at his side. 

Concept: Stereochrome
Director: Michael Rottmann
DoP: Alexander Püringer
Producer: Manuel Gruber

STILLS

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