Concept and Production
of a cinema and online commercial.
TASK: How do we produce a commercial that can be used for both, cinema and GEA Waldviertler's online channels? How do we make it represent the company's quirky communication and at the same time the high quality of their products at the same time?
CONCEPT AND EXECUTION: We use the ambiguity of the existing claim. To illustrate it, one of the leading employees of GEA's bed department shows us where the claim »Die besten im Bett« (»The best in Bed«) comes from.
Director/DoP: Michael Rottmann
Producer: Manuel Gruber